Choose your plan
Start with a free plan, upgrade anytime
Free
Plan and cook on your own terms
$0
- 5 AI generations per month — recipes & meal plans, shared
- Shopping lists from your meal plans & recipes
- Browse community recipes
- Save your favorite recipes
Most popular
Premium
Unlock every AI-powered feature
$9.99/mo
- Unlimited AI generations — recipes & meal plans
- Voice Cook Mode — hands-free "Hey Sprowt" (iOS app)
- Kroger price comparison & one-tap cart
- Advanced nutrition analytics
- Priority support
Family
Everything in Premium for the whole household
$15/mo
- Everything in Premium
- Unlimited AI recipes & meal plans
- Voice Cook Mode — hands-free "Hey Sprowt" (iOS app)
- Kroger price comparison & one-tap cart
- Family sharing — 4 seats
- Shared household plan & shopping list
- Priority support
Cancel anytime. Your saved recipes stay yours on every tier.
Frequently asked questions
- Can I change plans later?
- Yes! You can upgrade, downgrade, or cancel your subscription at any time from your account settings.
- What payment methods do you accept?
- We accept all major credit cards, debit cards, and digital wallets through our secure payment processor Stripe.
- Is there a free trial?
- Yes! Start with our free plan to explore the basics, then upgrade when you're ready for more features.
- What's your refund policy?
- You can cancel anytime — your access continues through the end of the period you already paid for. Payments are otherwise non-refundable except where required by law.